BVI - Experts In Flow
Working with BVI has been a creative challenge due to the nature of what they do. BVI focuses on eye care and advanced procedures across the globe.
They set their sights on touching the lives of millions of patients affected by conditions such as cataracts, refractive error, glaucoma, retinal disease, and dry eye.
This specific brief was focusing on flow but more specifically controlling that flow in one of their procedures and machines that can do this.
My core idea was a beaver being the expert which won the room when presented to client. Other ideas and executions range from the state of flow which I visualised through a dancer. Typography executions also were presented to the client.
