Hello there.

I’m Graeme. A Senior Digital Designer with over 12 years of agency experience creating digital experiences and integrated campaigns for global brands including Samsung, PUBG, Mercedes-Benz, Pfizer and Oxfam.

My experience spans UI/UX, e-commerce, CRM and campaign creative, working closely with UX teams, developers, strategists, and stakeholders to deliver customer-focused work across large-scale digital platforms.

Below is a selection of featured projects, including recent work created for Samsung across e-commerce, flagship launches, and integrated campaign experiences.

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Work Highlights

Samsung
Help Me Choose

Samsung
Flagship - Miracle

Vitality x Samsung
Members Portal

Samsung
TV Upsell Tool

Samsung SmartThings
Instore Wallbays

BipiMedicine
UI Design & Design System

WaterAid
UnTapped

Pfizer
SMMT

MacMillan
Murder Mystery

BVI
Experts in Flow

PUBG
Social Content

Mercedes
Digital Ads & Catalogue

Core Skills

  • UI/UX Design

  • Senior Digital Design

  • Ecommerce Design

  • Integrated Campaigns

  • CRM & Email Design

  • Design Systems

  • Motion Graphics

  • Responsive Design

  • Creative Concepting

  • Stakeholder Collaboration

  • As a digital designer, design thinking drives everything I do. I focus on understanding user needs, exploring creative solutions, and iterating through prototypes to craft experiences that are both engaging and intuitive. Every project starts with empathy, moves through ideation, and is refined through testing - ensuring design decisions are user-centered and impactful.

  • I have extensive experience across both UX and UI, often wearing multiple hats in smaller teams. I’ve created personas, customer journeys, site maps, and wireframes, and then carried these through to the UI stage, focusing on visuals, interaction design, and overall experience.

    In my most recent role, I worked alongside a dedicated UX team, which allowed me to concentrate primarily on UI, honing the visual design and interactive elements while collaborating closely with UX colleagues.

    In my most recent role there was a separate UX team which meant I focused mostly on UI.

  • Throughout my career, I’ve thrived in projects that demand conceptual thinking and creative ideation. Whether working solo, brainstorming in pairs, or collaborating within larger teams, I enjoy exploring ideas, pushing boundaries, and turning abstract concepts into tangible solutions that engage and inspire.

  • I adapt quickly and thrive when working with new teams, building strong relationships with colleagues and clients alike. This collaborative approach helps align priorities, foster open communication, and drive projects forward toward shared goals.

  • To me, communication is key in any creative environment - it's how we ensure ideas are shared, understood, and executed to their full potential. I advocate for daily check-ins, stay approachable, and strive to add value in every interaction, helping teams collaborate effectively and produce their best work.

More about me

I started my design career in 2012 with an internship at Positive Digital, where I cut my teeth on Flash and HTML5 banners (RIP Flash) and discovered my love for fast-paced agency life. That first role turned into a full-time gig and set me on a path that’s taken me through agencies like AMV BBDO, Good Agency, Three Whiskey, and Cheil UK.

Over the years, I’ve led projects, mentored juniors, and run workshops to spark fresh ideas. A career highlight? Stepping up as acting Creative Director for Samsung’s flagship launch - signing off designs, storyboarding animations, and helping shape a campaign seen by millions.

I’m driven by clarity, creativity, and craft - and I still chase the same spark that got me into design in the first place.

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