Untapped Campaign
WaterAid Untapped wasa very fun project to be involved with. I was part of the pitch team then following winning the pitch went onto deliver award winning work.
The campaign raised a staggering £4.2 million that was matched by the UK Government to take the total above £8 million.
Untapped told the story of one Sierra Leonean community’s journey to clean water, decent toilets and good hygiene. Pioneering interactive technology connected the people of Tombohuaun with the UK public. Supporters were able to experience everyday life in Tombohuaun through a Facebook Messenger chatbot, while a designated website provided a 360-degree view of the village. Some residents even made YouTube tutorials to share recipes and dance moves.
