Pfizer SMMT

Social Media Moderation tool…

This project was an evolution and an integration of two previous offline projects. The tool itself is to help employees at PFizeer on how to respond to comments and messages on social platforms.

Firstly, bringing the old SMMT from an excel doc to a webspace.
Secondly, bringing the offline handbook to an easy-to-access platform alongside the tool.

The tool itself ended up being used for spreading information on vaccinations across Pfizer.

The SMMT went through user interviews, user journeys, prototype testing, wireframing, design styling, and through to build.