Samsung x vitality
Samsung x Vitality partnership
For this project I was briefed with a copywriter on showing design options on how to bring a new spin on the Vitality and Samsung co branded webpage. We wanted to tell a story not only with copy but also visually through the graphics and imagery.
Route 1 – Move Forward
This route is light touch branding from a Vitality point of view with the use of imagery which works in partnership with punchy, emotive and motivational copy, tying it all together.
Route 2 – Reach/Rise
This route uses the Vitality branding in a bolder way. The pink abstract shape is to show upwards momentum (Rising).
The use of lifestyle imagery has been picked to work hard with the headline copy, which playfully reflects the design.
