Samsung - SmartThings in-store

How to make simple in-store wallbays more engaging…

This brief I worked on part of a larger team coming up with ideas on how to make a small wallbay in a small electrical store more engaging.
We came up with a few visual which I helped ideate, as well as animate to be presented to head of EO Samsung.
We also wanted to bring the customer experience to forefront so looked at presenting customer journeys of how to get them in the store and more importantly at the Samsung section.